It was only a month ago that I ventured out to start my own business. All the normal feelings of doing something new were overwhelming me. But I sat through enough speeches by military leadership to know I needed to harness this energy to push forward. I’m happy to say, so far so good. But I must attribute my success to the efforts I made beforehand, on social media.
You see, before I went out on my own, I maintained a decent presence on social media. I built relationships with people I had never met and maintained the ones I developed naturally over my lifetime. When it was time to announce my new endeavor, the people I was connected to, showed a lot of love and support. Some people even became my clients. Is there something we can learn from this?
Many businesses find themselves getting into a habit they can’t control. They think they are being productive and doing the right thing when it comes to social but they are doing more harm than good. When you decide to post something on your social media page, do you tend to talk about how great your business is or what your newest deal is? Or maybe you find yourself making announcements of up and coming events that you will be hosting or a part of? Take a real hard look, and if you are posting similar content like this, more than 1 out of 5 times, it may be too much.
What I had going for myself was that I wasn’t really selling anything. I was just contributing to the bank of the relationship. I spent time getting to know who my followers were and what content they liked the most. Then, when it was time, I made a withdraw from the bank. People want to give back to you, if they feel you gave to them first.
Giving sounds like social media might be complicated but it’s simpler than you may think. The value you are giving to your followers is appreciation, interaction, and content that they value.
When someone leaves a review or mentions you to their friends let them know how thankful you are. It’s not often that you get free advertising from credible sources like your facebook followers. What they say can carry a ton of weight and may bring you new customers. That also goes for when someone shares one of your posts, say thank you.
If one of your followers comments on your post, reply to them. Your followers don’t want to talk to a wall, so be present. Likes are great aswell! There isn’t much of a way to specifically interact with the people who liked your post, but take note and maybe offer an incentive to your loyal fans.
Consider what you’re actually posting. Just because you are a real estate agent doesn’t mean the only thing you should post about are your new listings. Find out the makeup of your followers and test out what they might like, completely unrelated to you getting more business, (advertising that doesn’t feel like advertising). Maybe you share the latest trends in interior design or a great new restaurant that just opened up in the area. Whatever it is, guide your followers into wanting more.
One more quick thing to say about your followers. People like me that work in social media on a daily basis, don’t judge your page by how many followers you have but moreso by how much interaction each post gets. If you have 30K followers but only get 1 or 2 likes on your post, there are some major issues. I would rather only have 10 diehard followers that share everything I post.
Anyway, that’s what I did to find my success, what do you see when you look at your pages?